Digital Marketing Consultant III - Automotive Retail - New York City Area
2 Willowcrest Dr
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With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.
We're large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.
From data scientists to sales and client service experts, we're hiring to support your growth and ours - Green light your career.
Recruitment should occur, but not limited to the following cities/states: Long Island, Westchester, New York City, Upstate NY, Northern New Jersey, Danbury, CT and surrounding cities.
The Digital Marketing Consultant guides the implementation of website marketing techniques, Basic Search and Lead Management processes, with OEM- Automotive Retail Dealers and Wholesale Personnel through proven best practices, improvement plans, training personnel on use of necessary reporting tools. Known as the OEM Digital Advisors working to achieve program and aligned Regional goals, maintaining assigned Regional, Zone and dealership relationships. Analyzes current Digital Marketing state and consults with Zone Teams and dealership personnel regarding strategy, tactics, roles and responsibilities.
The ideal candidate will possess experience in an automotive retail environment with digital marketing expertise. This position travels 3-4 days per week.
. Maintains thought leadership competiveness of Interactive Marketing and sales industry trends by staying current via continuous learning, attending conferences or becoming a member of Industry Associations.
. Known for growing strong OEM relationships with Corporate and assigned Zone personnel, managing to ensure positive feedback from dealers, Regional and Zone Management/travelers, developing trust and value.
. Known as the Digital Advisors to Area/Regional personnel and Dealership executive management, driving acceptance of Digital Marketing best practices and practices throughout the Zone and dealership.
. Leads the implementation of Lead Management, website marketing, lead management tool use, and Basic Search techniques reflecting proven best practices.
. Provide training on CDK products, program specifics and associated OEM Digital Marketing products to Dealers, Zones, Areas, Regions and other Digital Advisors.
. Travel with new DA's and OEM DMS's to train and provide program features and benefits understanding.
. Become familiar with OEM Digital Marketing related programs to be able to confidently review the benefits and features for dealership management assessment, providing feedback for program improvements.
. Communicate pro-actively with Region and dealers on program progress through e-mail, phone and in-store visits providing feedback and recommendations relative to product performance.
. Regularly attends Area/Regional dealer and field staff meetings, delivering presentations at OEM sponsored meetings and seminars, as requested, utilizing effective presentation and facilitation skills.
. Provide reports as directed by Program Manager, submitting internal reports, expenses, and timecard entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned Region.
. Consistently meets all assigned program objectives.
Key Success Factors & Qualificiations:
. Prior experience working in an automotive retail environment
. Hands-on digital marketing/advertising experience (websites, SEO/SEM, etc.)
. Expert in Automotive Digital Marketing practices, OEM approved CRM tools and individual dealership Internet sales and workflow.
. Software: Word, Excel, PowerPoint, Basic Search, CDK Products
. Process/Performance Improvement Consulting
. Adult Learning Methodologies
CDK Global knows you have passions outside of work. You have family, friends, sporting events, and lots of things going on. That's why we offer a comprehensive benefits package to not only take care of you but your family as well. All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.
At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.