Marketing Director

  • MARKETINGCROSSING.COM
  • $84,045.00 - 156,660.00 / Year *
  • 96 E Bridge St, Westbrook, ME 04092
  • Full-Time



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US Marketing Director-Advisory Services (ID# 40155)Washington, DC Category: MarketingJob Type: Full Time Minimum Experience: 15 Required Education: Bachelor's Degree Job Description Be involved in projects with our Advisory Services Team and be a part of a growing organization that meets our client's objectives and solves their challenges. At WSP, we are driven by inspiring the right people to be part of our future-focused business objectives. Our devotion to teamwork has allowed us to build communities and expand our skylines. Here at WSP, anything is within our reach- and yours as a WSP employee. Come join us and help shape the future! WSP is currently initiating a search for a Marketing Director in our Washington, D.C. office or other major US offices (i.e. New York City, Atlanta, Chicago, Denver, Los Angeles, San Francisco, or Seattle). Introduction WSP's US Advisory practice is dedicated to transforming the business of infrastructure across the transportation, buildings, energy, environment and power sectors. We guide our clients through solving some of their most complex infrastructure challenges by providing a unique combination of engineering principles, technology, and management consulting skills. From aging assets and funding shortfalls to evolving government priorities and emerging disruptive technologies, today's infrastructure owners and operators are facing a multitude of challenges. In response, clients are increasingly leveraging our multi-disciplined expertise, solutions-focused approach and ability to deliver to support them as they work to meet today's needs and tomorrow's challenges. This environment has led to rapid growth for the US Advisory practice, as we're now located in 30 offices across the U.S. We plan to continue that growth and aim to expand our team by 25% this year. We are looking for motivated candidates who want to join our group of trusted advisors in delivering important, high-quality and high-value work to our clients and their stakeholders, while helping to shape the future growth of the nation's built environment. Plan, procure, develop, manage, finance, invest, and transform come help us to change the future! WSP is currently initiating a search for a Marketing Director with our Advisory team in our Washington, D.C. office or other major US offices (i.e. New York City, Atlanta, Chicago, Denver, Los Angeles, San Francisco, or Seattle)., WSP USA is the U.S. operating company of one of the world's leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the transportation, buildings, energy, water and environment sectors. With nearly 7,000 people in 100 offices across the U.S., we partner with our clients to help communities prosper. ****WSP provides a progressive mix of benefits including medical, dental 401k and long term disability focused on a providing health and financial stability throughout the employee's career. At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be a key piece in our meeting client objectives, goals and challenges, are you ready to get started? WSP USA is an Equal Opportunity Employer M/F/Veteran/Disability/Sexual Orientation/Gender Identity US Marketing Director-Advisory Services Location Washington, DC, United States Posted on Feb 24,2019 Apply for this job your email: upload resume: Profile Cancel F US Marketing Director-Advisory Services Flack Kurtz Inc. Washington , DC 20319 Posted 4 days ago Apply This Job is not relevant Tell us why US Marketing Director-Advisory Services (ID# 40155)Washington, DC Category: MarketingJob Type: Full Time Minimum Experience: 15 Required Education: Bachelor's Degree Job Description Be involved in projects with our Advisory Services Team and be a part of a growing organization that meets our client's objectives and solves their challenges. At WSP, we are driven by inspiring the right people to be part of our future-focused business objectives. Our devotion to teamwork has allowed us to build communities and expand our skylines. Here at WSP, anything is within our reach- and yours as a WSP employee. Come join us and help shape the future! WSP is currently initiating a search for a Marketing Director in our Washington, D.C. office or other major US offices (i.e. New York City, Atlanta, Chicago, Denver, Los Angeles, San Francisco, or Seattle). Introduction WSP's US Advisory practice is dedicated to transforming the business of infrastructure across the transportation, buildings, energy, environment and power sectors. We guide our clients through solving some of their most complex infrastructure challenges by providing a unique combination of engineering principles, technology, and management consulting skills. From aging assets and funding shortfalls to evolving government priorities and emerging disruptive technologies, today's infrastructure owners and operators are facing a multitude of challenges. In response, clients are increasingly leveraging our multi-disciplined expertise, solutions-focused approach and ability to deliver to support them as they work to meet today's needs and tomorrow's challenges. This environment has led to rapid growth for the US Advisory practice, as we're now located in 30 offices across the U.S. We plan to continue that growth and aim to expand our team by 25% this year. We are looking for motivated candidates who want to join our group of trusted advisors in delivering important, high-quality and high-value work to our clients and their stakeholders, while helping to shape the future growth of the nation's built environment. Plan, procure, develop, manage, finance, invest, and transform come help us to change the future! WSP is currently initiating a search for a Marketing Director with our Advisory team in our Washington, D.C. office or other major US offices (i.e. New York City, Atlanta, Chicago, Denver, Los Angeles, San Francisco, or Seattle). Responsibilities The Advisory Marketing Director is responsible for a diverse range of activities that support the overall positioning of WSP's Advisory business and contribute to achieving the annual sales and funding goals. Approximately 25% to 50% of the Advisory Marketing Director's activities will require travel, supporting regional and national teams pre-positioning for major pursuits, including gathering and disseminating market/pursuit intelligence, building pipeline across Advisory and maintaining a strong company brand image within the industry. Internal responsibilities include driving the organization to achieve overall marketing objectives and deploying resources including proposal coordination professionals to successfully pursue specific projects and strategic opportunities. The Advisory Marketing Director will ensure that all marketing efforts are in conformance with WSP's Pursuit Management process and foster internal development and training to enhance the skills and capabilities of Advisory's marketing staff. Specific responsibilities for this position include: Client Relations Management Oversee development and implementation of Client Relations Management Plans Key clients that are accessible via internal WSP relationships Key clients that are owned by Advisory Ensure all staff that will have direct client responsibilities have participated in WSP's client relations training. Establish and maintain personal client relations with selected clients. Monitor and continuously improve the effectiveness of Client Relations Management Plan. Marketing Management Manage the Advisory marketing team of 6-10 people. Oversee the recruitment, development and retention of the Advisory marketing team. Assess needs and capabilities of the Advisory organization, growth plans / strategies, relationships with other end markets, and other related topics to support the development of a Strategic Sales & Marketing Plan. Sets forth short, medium & long term plans for Advisory marketing / sales growth including enhancements to the organization, key goals, steps to achieve goals including timing, and any other requirements related to people, process and tools. Includes sales and marketing strategies for both front end / early stage services more commonly deployed by Advisory, as well as the interrelationships with downstream services for all end markets (Advisory, Energy, Property & Buildings, Transportation & Infrastructure, Water & Environment). Essentially, strategies to sell not only Advisory, but downstream opportunities for the entire company. Maintain high level of focus on pipeline development. Direct ongoing intelligence gathering on client issues, decision makers, and pursuit status. Track results of all pursuits and analyze data to uncover trends by client, markets, size, pursuit staff, etc. Monitor competitors' pursuit process. Identify candidates (internal and external) for marketing staff positions. Develop and implement the Advisory marketing budget. Pursuit/Bid Management Manage the Go/No-Go decision making process with Advisory and other end market leaders including Area Managers. Ensure that the Pursuit Management Process is followed for all pursuits. Serve on the Red Team for all strategic pursuits. Ensure debriefs are performed on all lost opportunities and incorporate critical intelligence in future pursuit efforts. Engage in and contribute to the Pursuit Management Process on selected opportunities. Recommend the appropriate marketing staffing level and distribution. Review performance of staff and identify future development areas. Job Requirements Qualifications Over fifteen years of experience in infrastructure professional services marketing or similar position with an established track record in meeting sales goals for a multi-state region. Passion for continuous improvement, seeking new strategies to grow/enhance sales/marketing capabilities and market positioning to continuously differentiate Advisory and the broader WSP suite of services in the marketplace. Experience in building and managing teams of marketing professionals including proposal coordinators and other key personnel. Experience in leading and winning large strategic pursuits. Understanding of the commercial aspects of major, complex pursuits and how to how to manage the proposal development process from creation through submission. Established relationships with internal clients and decision makers. It is desirable to have additional relationships with teaming partners and key client decision makers as well. Character Traits Leadership! Competitive passion for winning and the ability to build that passion in others. Strategic thinker that can look at the big picture and drive strategy to achieve tactical objectives. Ability to listen to others and identify key issues from clients and silver bullets from technical staff. Ability to work with a broad spectrum of individuals and engender trust. Desire to deliver high quality and industry leading pursuits, proposals and interviews including the ability to coach others. Timely response rates via continuous/transparent communication with stakeholders and colleagues. Ability to quickly build an understanding of the commercial and proposal development aspects of planning, environmental planning/NEPA and management consulting services across end markets for both public and private clients in order to build our brand, our pipeline and our sales. Desire to develop and stay at the forefront in understanding the competitive environment. High ethical standards. Education Bachelor level degree About WSP USA WSP USA is the U.S. operating company of one of the world's leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the transportation, buildings, energy, water and environment sectors. With nearly 7,000 people in 100 offices across the U.S., we partner with our clients to help communities prosper. ****WSP provides a progressive mix of benefits including medical, dental 401k and long term disability focused on a providing health and financial stability throughout the employee's career. At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be a key piece in our meeting client objectives, goals and challenges, are you ready to get started? WSP USA is an Equal Opportunity Employer M/F/Veteran/Disability/Sexual Orientation/Gender Identity The selected candidate must be authorized to work in the United States. Relocation assistance is not available for this position. Show Full Description See how you match to the job Recommended skills for this jobOver fifteen years of experience in infrastructure professional services marketing or similar position with an established track record in meeting sales goals for a multi-state region. Passion for continuous improvement, seeking new strategies to grow/enhance sales/marketing capabilities and market positioning to continuously differentiate Advisory and the broader WSP suite of services in the marketplace. Experience in building and managing teams of marketing professionals including proposal coordinators and other key personnel. Experience in leading and winning large strategic pursuits. Understanding of the commercial aspects of major, complex pursuits and how to how to manage the proposal development process from creation through submission. Established relationships with internal clients and decision makers. It is desirable to have additional relationships with teaming partners and key client decision makers as well. Character Traits Leadership! Competitive passion for winning and the ability to build that passion in others. Strategic thinker that can look at the big picture and drive strategy to achieve tactical objectives. Ability to listen to others and identify key issues from clients and silver bullets from technical staff. Ability to work with a broad spectrum of individuals and engender trust. Desire to deliver high quality and industry leading pursuits, proposals and interviews including the ability to coach others. Timely response rates via continuous/transparent communication with stakeholders and colleagues. Ability to quickly build an understanding of the commercial and proposal development aspects of planning, environmental planning/NEPA and management consulting services across end markets for both public and private clients in order to build our brand, our pipeline and our sales. Desire to develop and stay at the forefront in understanding the competitive environment. High ethical standards. Education Bachelor level degree
Associated topics: ad, business, community, demand, endowment, fundraise, hospital, market, relation, stewardship


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.